“The opportunity for designer’s is arguably a new development. The barriers to building and funding something are low, which means intense competition, which has forced even the most technical products to compete on UX, brand, and design. More non-creative founders are showing a commitment to a design led product strategy, looking to bring in designer co-founders or putting designers in lead roles rather than farming out the work to cheap freelancers.”

http://cdixon.org/2011/08/02/what-the-nyc-startup-world-needs-and-doesnt-need/#comment-278111224